110 YEARS AGO TODAY THE TERM “JERSEY DEVIL”
FIRST APPEARED IN PRINT
On January 21, 1909 the Trenton Times used those
words to describe the alleged creature that was bringing a scare to the
residents of New Jersey, Philadelphia & Delaware. I've gathered various newspaper articles that appeared locally during the week of January 18th - 24th, 1909. Click on any to enlarge
The beginnings of the great Jersey Devil hoax of 1909 was
three days earlier on Tuesday January 18th when articles appeared in several
local newspapers reporting strange and unexplained tracks in the snow. By
Thursday, all hell had broken loose. There were scores of reports of a flying
creature terrorizing neighborhoods throughout the tri-state area. Mass hysteria
had taken hold.
Witnesses said it was 6 feet tall with a tail, horns, skin
like a alligator, and cloven hoofs. Its body was bird-like, but its face was
like a horse. It had four feet but stood and walked on its hind legs. So
said it breathed fire. It was reported to have killed chickens, and attacked
and killed pet dogs. It would rampage around people’s homes, upset their
garbage cans and make attempts to get inside, all the while screeching and
howling. Dozens of sets of track and footprints were discovered that many an
“expert” could not identify.
It
was called a “jabberwock” “air-hoss” , “wozzle bug” , the “jersey terror” ,
“flying devil” and an”Australian waif”. Many old timers recalled the legend of
the “Leeds Devil” that described a similar beast. Soon many newspapers
nationwide picked up the story and became calling it Jersey’s Devil, and that
is that name that eventually became common.
Tales and stories about a creature living in the Pine Barrens
of South Jersey had been circulating for at least 100 years. It first appeared
in print about 1860 and was repeated every few years in mostly out-of-state
newspapers. The Pineys were usually portrayed as uneducated, backwards,
superstitious people who were prone to exaggeration and reporters suggested that
their devil sighting were like the result of drinking too much locally distilled
“Jersey Lighting”. Most South Jerseyians dismissed the myth.
So why the big scare in 1909?
Was there really something out there?
There had been a three inch snowfall a couple days before
and then a thaw. The melting snow caused any small tracks to look larger and
strange and become unidentifiable. What happened next was totally man made with
a financial motive.
A Philadelphia publicity agent, by the name of Norman
Jefferies, saw an opportunity to capitalize.
He was well known and friendly with many newspaper reporters.
He was familiar with the legend of the Leeds Devil and decided to plant a few
stories with his buddies in the press. Some of the newspapermen were only too
happy to go along. Some had reputations to exaggerate and sensationalize in
order to increase readership and in an effort to win their sometime bitter competition with
rival newspapers.
They were alleged to have helped the story along by going
out faking and obtaining photographs of footprints. Many of their so-called
witnesses were fictions. Others who had seen or heard some wild animal now
thought it was this devil animal and didn’t mind getting their name in the paper.
There were a few jokesters who made up sighting to scare their gullible friends
and neighbors.
This went on for a few days. Some of the papers devoted lots
of space to the story while others almost ignored it. Still the
result was almost
mass hysteria and panic. Dozens of arms hunting parties were organized to track
down the beast. Meetings and church services were cancelled. School attendance was
down 50%. A few manufacturing plants had to cancel night shifts when woman
employees weren’t showing up of work. People weren’t venturing out of their
houses, especially at night
The newspapers began getting backlash and by the end of the
week all the stories had disappeared from their publication. A few papers even
printed stories that it had been killed. But it was too late. Dozens of national
newspapers had already picked up the story and Jersey’s Devil was added to list
that included Big Foot, the Abdominal Snowman and the Chupacaba.
Norman Jefferies had a better idea. He decided to stage the
devils capture, cage it and put it on display at the 9th & Arch
Museum, a kind of indoor circus and freak show in Philadelphia. He was able to acquire
a tame kangaroo and fitted it with copper wings, feathers and added green
whiskers and a belt of rabbit fur around its middle. He staged the capture in
Hunting Park, taking the animal there in a moving van and chaining it to a tree
and surrounding it with a group dressed as farmers. The next day it was
reported that the devil had been captured on a New Jersey farm and that it
would be on display at the Arch Street museum.
The following Monday, large crowds paid 10 cents each to
view the animal. It had been put in a cage that was boarded up on all sides
with a draw curtain in the front. In 1918, Jefferies confessed to his role in
the great Jersey Devil hoax of 1909 and it was printed in several newspapers:
“The curtain was drawn, a boy poked it with his stick, the
devil uttered a yell and leaped at the bars, but was brought up with a jerk by
its clanking chains. The crowd swayed back against the wall and the curtain was
quickly drawn to again. This attraction was good for two weeks of crowded
houses”
OR?
The Jersey Devil -
The thirteenth child Mrs. Leeds, who at
birth was cursed by his mother and flew up the chimney to forever roam the Pine
Barrens of New Jersey.
Here are a few more articles from the 3rd week of January 1909 - click to enlarge
A Wilmington Paper was not having any of it and thought it was all foolish and the result to too much liquor |